Branding / Campaign Design / Photography
COY is a lifestyle and events company, showcasing Birmingham's best locations and clubs. Run fortnightly, the venue changes each time to offer the customer a variety of different entertainment aiming to re-establish the standard in nighttime entertainment. COY culture encourages the unique, the humble and the unexpected.
The nightlife industry is saturated with brands that rarely offer a feeling of culture or inclusion, loosing out on the opportunity to inspire a following, often turning to generic means of promotion such as drink offers or lineups to sell an event, not engaging with the audience failing to offer an experience or generating a creditable network of avid consumers.
The identity needs to have a unique but welcoming feel, able to have changing visuals of each venue or lifestyle promotion and adaptable to the different facets of the brand, COY Events, COY Culture, COY Aprés and further in to the future.
Trend / Message / Artwork / Photography.
Branding & Identity System / Flyers / Posters / Tickets / T-Shirts / Website / UI / Website Assets / E-commerce / Social Assets / Brochure / Presentation
HTML / CSS.
Lifestyle & Fashion ( On Location) / Lifestyle & Fashion ( Studio) / Event / Product / Retouching.