Maxalac BITV Calculator 

Maxalac BITV Calculator

UI Design / iOS App 

Maxalac LC is a Intramammary Antibiotic that controls mastitis-causing bacteria in lactating cattle. The target consumer is Dairy Farmers that wish to treat to prevent mastitis in their herd. Maxalac L.C. is not the cheapest on the market but it has the shortest withhold period (the amount of time from treatment to production again) so any cost per tube is recouped quickly in the profits from the additional milk "back in the vat" compared to competitors. The campaign messages devised by the marketing department was "CURING MASTITIS FASTER GETS MILK BACK IN THE VAT SOONER" and "PRODUCTION CAN ALWAYS BE GAINED,LOST MILK CAN NEVER BE RECOVERED".

The access to market will be predominantly through vets that will recommend the product to dairy farmers so the idea was to provide them with a tool that could calculate the loss, cost and ultimately benefits of using Maxalac L.C.

Services Provided

Conceptualisation / UX & UI Design / iOS App design / Web Design

Client(s)

Jurox

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