Maxalac BITV Calculator 

Maxalac® BITV Calculator

Overview

Maxalac LC is a Intramammary Antibiotic that controls mastitis-causing bacteria in lactating cattle, a product from Jurox Pty Ltd. Jurox is an Animal Health (pharmaceuticals) company loacted in the Hunter Valley Australia offering a large variety of treatments for animal species in the companion (Cat, Dog, Equine) and production animal (Sheep & Cattle) markets.

Maxalac L.C. exists in a highly competitive market and is not the cheapest but it has the shortest withhold period, which is the time it takes for the animal to return to production (milking) after the treatment regime as it cannot continue during. The result is that any extra cost per tube is recouped quickly in the profits from the additional milk that is produced compared to competitor products or another way of saying it get's "milk back in the vat" sooner

The campaign messages devised by the marketing department was "CURING MASTITIS FASTER GETS MILK BACK IN THE VAT SOONER" and "PRODUCTION CAN ALWAYS BE GAINED, LOST MILK CAN NEVER BE RECOVERED". Access to market is predominantly through vets that will recommend the product to dairy farmers so the idea was to provide them with a tool that could calculate the loss, cost and ultimately benefits of using Maxalac L.C.

I was tasked with producing the App and Website UI as well as digital imagery / assets.

Services Provided

Conceptualisation / UX & UI Design / iOS App design / Web Design

Client(s)

Jurox

Image
Image
Image
Image
Image
Image
Image
Image

Website Variation

Image
Image
Image
Image