Alfaxan Multidose is a preserved formulation of the original pioneering product Alfaxan a product from Jurox Pty Ltd. Jurox is an Animal Health (pharmaceuticals) company loacted in the Hunter Valley Australia offering a large variety of treatments for animal species in the companion (Cat, Dog, Equine) and production animal (Sheep & Cattle) markets.
Alfaxan® is the dominant intravenous injectable anaesthetic for use in cats and dogs in Australia and New Zealand markets and also available worldwide through selected resellers. The campaign message was aimed at existing veterinary customers to make the switch to the new formulation Alfaxan® Multidose as well as target new customers by promoting that the new formulation still offers the same reliable and consistency of the original but now comes with extended Shelf life and reduced microbial activity because of the preservative, thus becoming safer and saving costs.
Off the back of discussions and completion of the logo for vial label and packaging by a colleague I was tasked with conceptualising a branding system, presented in a variety of formats in both print and digital, some of which were developed further and finalised for printed adverts, detailers (brochures), digital marketing and assets. Due to for the lack of Camera equipment onsite at the time and greater to have control over the quality of the glass, scenes and overall consistency of the vials models of the vials were built in 3D and rendered using CAD which can be found in more details in Product Renders : Vials project along with a variety of other Anaesthesia and Analgesia products.
Conceptualisation / System / Iconography
Animated and still Web Banners / Animated and Still EDMs / 3D Rendering
Advert concepts / Detailers / Brochures
Videography / Animation / Editing