Print Design / Digital Design / Animation / EDM Dev
Alfaxan® Multidose is a preserved formulation of the original pioneering product Alfaxan® the dominant intravenous injectable anaesthetic for use in cats and dogs in Australia and New Zealand markets and available throughout the world since 2001. The campaign message was aimed at existing veterinary customers to make the switch to the new formulation and developing new customer relationships by promoting the widely accepted reliable and consistency of the existing formulation the new formulation still offers but now with the preservative extending Shelf life to 28 days after broaching and reduced risk of microbial contamination, this appeals to clinics as an even safer and cost effective option.
Off the back of discussions and completion of the logo for vial label and packaging by a colleague I was tasked with conceptualising a branding system, presented on a variety of materials both print and digital, some of the initial concepts were accepted and developed in to published materials in print and online mediums. Vials were also built and rendered using CAD that can be found here later encompassing the rest of the Anaesthesia and Analgesia vial ranges both in Australia and other regions, this was due to for the lack of Camera equipment onsite at the time and greater control over the quality of the glass, scene versatility and clean consistency of the vials.
Branding Concepts / Identity Assets / Print Design / Digital Design / Still and Animated Web Banner / EDM design and Dev / Animation /Photography / Videography / Video Editing