Following the success of the first term establishing COY’s brand in Birmingham the second term of lifestyle and event promotions were undertaken in earnest. Model auditions were held with a brunette model being selected to be the face of COY for the entirety of the term providing a refreshed look to the visuals.
Like previous terms and set out in the brand guidelines photoshoots on locations with change of colourways are used to differentiate between and promote each event. The term is over two seasons first of which is winter so both the visuals and fashions used have to compliment, the second being spring.
Website Assets / Social Assets.
Flyers & Posters.
Artwork / Photography.
Lifestyle & Fashion ( On Location) / Lifestyle & Fashion ( Studio) / Retouching.