COY is a lifestyle and events company, showcasing Birmingham’s best locations and clubs. Run fortnightly, the venue changes each time to offer the customer a variety of different entertainment aiming to re-establish the standard in nighttime entertainment. COY culture encourages the unique, the humble and the unexpected. Drinks tasted not downed, and the ability to listen rather than to shout. Those who attend a COY event are collective in the same intention; to enjoy, absorb, and appreciate their surroundings.
The nightlife industry is saturated with brands that rarely offer a feeling of culture or inclusion, loosing out on the opportunity to inspire a following, often turning to generic means of promotion such as drink offers or lineups to sell an event, not engaging with the audience failing to offer an experinece or generating a creditable network of avid consumers. The idenity needs to have a unique but welcoming feel, able to have changing visuals to each venue or lifestyle promotion.
Trend / Message / Artwork / Photography.
Website / UI / Website Assets / E-commerce / Social Assets / Brochure / Presentation.
HTML / CSS.
Lifestyle & Fashion ( On Location) / Lifestyle & Fashion ( Studio) / Event / Product / Retouching.