Pampers for the last 10 years has has raised awareness and donated money to UNICEF for vaccinations to elimintate maternal and newborn Tetanus around the world. Consumers purchase one of the Pampers promotional product (packs) donating the cost of a vaccine to UNICEF using the slogan ‘1 pack = 1 vaccine’. This being the 10th anniversary (birthday) of the Pampers and UNICEF partnership they wish to celebrate by raising awareness of the ongoing campaign and donating the cost of even more vaccines. The creative team and account mangers on liasing with the client have generated a campaign relating to the anniversary with mothers and fathers sharing a photo or video of their baby making a wish on their birthday and in return Pampers will donate a cost of the vaccine.
From brief given by the creative team and key assets provided, create digital campaign clearly delivering the key information and CTA to either share their babies wish or buy a pack from Pampers.
Website Assets / Banners / E-commerce / EDM’s / Social Assets / Presentation.