StrikeForce®-S

StrikeForce-S

Overview

StrikeForce-S is a Blowfly treatment for sheep in Australia and New Zealand, a product of Jurox Pty Ltd. Jurox is an Animal Health (pharmaceuticals) company located in the Hunter Valley Australia offering a large variety of treatments for animal species in the companion (Cat, Dog, Equine) and production animal (Sheep & Cattle) market.

In Mid 2017 it saw the re-launch of Strikeforce-S with new branding aesthetic. A set of assets were created off the back of a marketing campaign and TV commercial created by an external agency. The campaign message aimed to emphasise it's arrival on the market as well as its USP's one of which of being it'd a solution rather than a suspension like those of competitors. The two primary slogans used were "A New force in flystrike protection" or just for the Australian market "Australia's new flystrike solution."

Due to a slight change in market competitors, the campaign message in 2018 changed to focus on the other key USP's of shorter withholding periods (the amount of time between treatment and allowed to slaughter) and usability on lambs where other products cannot compete. A physical ESI sticker for both physical and digital use devised to promote the withholding period and additional lamb markings campaign was run in conjunction to promote the treatment of lambs. As well as new assets there were significant updates to the previous one of which was the instructional application illustrations later animated for Sheep Application Videos, some were utilised within the EDM and the website structure create by a colleague for all Jurox products.

Services Provided

Concept generation / Branding assets / Print Design / Still & Animated Web Banners / EDM Design and Dev / Web Design / Presentation Assets.

Client(s)

Jurox

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2018 Campaign

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