Concepts / Print Design / Digital Design / Animation / EDM Dev
Mid 2017 saw the Launch of StrikeForce-S a Blowfly treatment for Sheep in Australia and New Zealand, a renewed branding aesthetic and set of assets were created off the back of a marketing campaign and TV commercial created by an external agency. The campaign message aimed to emphasise the arrival on the market as well as its USP's one of which of being a solution rather than a mixture or suspension of a powder like competitors. The two primary slogans used were "A New force in flystrike protection" or for the Australian market "Australia's new flystrike solution."
Due to a slight change in market competitors, the campaign message in 2018 changed to focus on the other key USP's of shorter withholding periods (the amount of time between treatment and allowed to slaughter) and usability on lambs where other products cannot compete. A physical ESI sticker for both physical and digital use devised to promote the withholding period and additional lamb markings campaign was run in conjunction to promote the treatment of lambs. As well as new assets there were significant updates to the previous one of which was the instructional application illustrations later animated for Sheep Application Videos, some were utilised within the EDM and the website structure create by a colleague for all Jurox products.
Concept generation / Branding assets / Print Design / Still & Animated Web Banners / EDM Design and Dev / Web Design / Presentation Assets.