In early 2018 I saw an opportunity for an exploratory UI / UX and branding project in what is an already is a growing pre-purchase customisation space, first undertaken by the bigger brands such as Nike and Apple. For my this concept I chose Billabong as besides from being a big fan of the surfing in general Billabong also has it's famous slogans 'life's better in Boardshorts' and 'Bikini Kinda Life' and so it offered a clear opportunity for a branding / campaign spin off, with the slogans changed to become 'Life's better in Your Boardshorts' and 'Your Bikini Kinda Life' ultimately naming the new experience 'Yours' or ‘Your Billabong’.
Billabong in early 2019 released a personalising shopping experience to their wetsuits but I have focused on Womens Bikinis and Mens Boardshorts as they both offer greater choice of adaptation with colours and patterns for the consumer. I also think as it's the first steps in to a new space or creation of an entirely new range range it will likely offer greater launchpad / exposure as a starting point with the higher output of garments, the ‘Yours’ customisable range could also be better recognised when worn by sponsored surfers on their team possibly creating their own unique designs with names, in the same notion as football shirt/ jersey.
The different components of the branding having been selected do create links to the surfing culture and designable nature of being able create your own board shorts. The Ink in water ties in the creativity to water and thus a nod to surfing, it could also be adapted to whatever colour is on trend at the time,I've just used pink and blue to distinguish between Mens and Womens. The script font gives that signature / own had feel and helps distinguish it from the other pages on the site whilst also providing a stylised font used on the actual font for people to add their name if they wish.
The project towards the end morphed in Billabong site design, to be continued...
Vector Graphics / Graphics / Layout / UI
Conceptualisation / System