Alfaxan Multidose Launch Campaign
Alfaxan® Multidose is a preserved formulation of the original pioneering product Alfaxan® the dominant intravenous injectable anaesthetic for use in cats and dogs in Australia and New Zealand markets and available throughout the world since 2001.
Position: Digital Designer
at Jurox Pty Limited
The campaign message was aimed at existing veterinary customers to make the switch to the new formulation and developing new customer relationships by promoting the widely accepted reliable and consistency of the existing formulation the new formulation still offers but now with the preservative extending Shelf life to 28 days after broaching and reduced risk of microbial contamination, this appeals to clinics as an even safer and cost effective option.