COY

COY is a lifestyle and events company located in the UK showcasing unique locations and clubs, on it’s inception it was run fortnightly with the venue changing each time to offer the customer a variety of different entertainment aiming to re-establish the standard in nighttime entertainment. COY culture the company’s membership side ran unique experiences encouraging exploration, the humble and the unexpected.

The nightlife industry at the time was saturated with brands that rarely offer a feeling of culture or inclusion, loosing out on the opportunity to inspire a following, often turning to generic means of promotion such as drink offers or lineups to sell an event, not engaging with the audience failing to offer an experience or generating a creditable network of avid consumers, COY was the alternative.

Delivered

Branding
Art Direction
Graphic Design
Print Design
Digital Design

UI Design
Website Build

Photography
Videography
Social Media Assets

Apps

Visual
Icon-Adobe

Adobe CC:
Lightroom C
Photoshop
Illustrator
InDesign
After Effects
Premiere Pro
Acrobat Pro

Dev

HTML
CSS

Completed

Year(s): 2013-14
Position: Freelance

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Branding & Graphics

In direct consultation with the Managing Director a logo, colour-ways, typography both print and digital marketing materials were developed. As well as undertaking photography models for promotion of the events as well as the photography of the events itself, built built the initial website and on occasion recorded and produced after videos.
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Members Graphics

The identity needed to have a unique but welcoming feel, able to have changing visuals for promoting each cultural event, often as a spin-off to the nighttime event that happened prior.
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COY Aprés Concept

A concept for an idea that was floated for an international offering of a ski-trip through the same lens of COY culture.
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