At the time there had been an explosion health and fitness apps with the socialisation of our exercise activities but more often than not, particularly in the case of running, our statistics are presented as figures, often compared to just a small pool of data, poorly representing our achievements and moments of glory.

From data gathered from running over a number of years the aim is to create a series of infographics to make the data more tangible comparing it to real life and relatable archetypes of measurements giving gravitas and higher sense of achievement to the milestones passed and goals reached.