Due to a slight change in market competitors, the campaign message in 2018 changed to focus on the other key USP's of shorter withholding periods (the amount of time between treatment and allowed to slaughter) and usability on lambs where other products cannot compete. A physical ESI sticker for both physical and digital use devised to promote the withholding period and additional lamb markings campaign was run in conjunction to promote the treatment of lambs. As well as new assets there were significant updates to the previous one of which was the instructional application illustrations later animated for Sheep Application Videos, some were utilised within the EDM and the website structure create by a colleague for all Jurox products.